Masterclass in Marketing
Designed with all the strategies used to build a photography business to 6 figures in less than a year.
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Module 1: Building a Strong Photography Brand
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Lesson 1: Understanding the importance of branding for photographers
Introduction into branding and how to recognise the power of a good brand.
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Lesson 2: Identifying your photography style, target market and niche
We go over how to define your photography style and niche in order to define your ideal client.
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Lesson 3: Crafting a Compelling Brand Story
Learn how to add a story to your brand, becoming more than just a logo.
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Lesson 4: Creating a Memorable Logo and Visual Identity
Crafting a visual identity using typography, colours and a logo.
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Lesson 5: Developing a Consistent Brand Voice
We go over how to define your brands voice and the importance of staying consistent.
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Module 2: Crafting an Effective Marketing Plan
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Lesson 1: Setting clear marketing goals and objectives
How to set clear marketing goals and objectives that match your branding and business
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Lesson 2: Defining your unique value proposition
What makes you stand out and will sell your services.
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Lesson 3: Establishing a pricing and packaging strategy
We go over the best way to price your packages based on your branding and target audience.
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Lesson 4: Creating a marketing budget
We go over how to determine the best way to allocate your budget.
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Module 3: Harness the Power of Online Presence
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Lesson 1: Designing and optimising a professional website
We go over the key elements involved in a visually appealing website that sells.
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Lesson 2: Leveraging search engine optimisation (SEO) techniques
Making the most of SEO for your website
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Lesson 3: Building an email list and using email marketing effectively
How to build an effective email list, as well as how to run email marketing campaigns
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Module 4: Utilising Offline Marketing Strategies
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Module 5: Organic Growth Through Social Media
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Lesson 1: Understanding the major social media platforms
Introduction to the major social media platforms
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Lesson 2: Instagram
All things Instagram! Exploring all organic growth avenues for the Instagram platform with best practice in mind
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Lesson 3: Facebook
Disocvering Facebook and how you can promote yourself organically using best practice
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Lesson 4: TikTok
How to utilise TikTok and boost your business organically through the platform
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Lesson 5: YouTube & Pinterest
Diving into the world of Pinterest and Youtube, how to succeed on the platforms
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Module 6: Leveraging the Power of Paid Advertising on Social Media
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Module 7: Google (Business Profile, SEO & Paid Advertising)
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Lesson 1: Google Business Profile
Why you need to organise a business profile and how to do this with your ideal client in mind
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Lesson 2: SEO
A more in depth look into SEO and how to take advantage of organic searches
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Lesson 3: Google Paid Advertising
How to successfully run paid ads through Google advertising
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Meet your instructor
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Meet your instructor ✳
Tools to thrive
Follow my exact steps for growth, with everything I did to achieve a 6 figure photography business in less than a year with Cedar Photography. My background in marketing and graphics design gave me all the tools needed to thrive, now I’m sharing this with you!
Claire - Gallery Lane Director & Cedar Photography
What you’ll learn
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Build a solid brand and set yourself apart from the crowd. The goal here is to be recognisable. I will guide you through exactly how to succeed in standing out.
Without these solid foundations, all of your marketing and advertising efforts will fail.
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We will go over exactly how to stick to a marketing plan through identifying your target audience, identifying key words and exactly how to speak to your ideal client.
With a solid brand and marketing plan, your content and advertising will thrive!
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Using your branding and marketing plan, we’ll go over the most effective ways to reach your ideal client. Watch your books fill up and you will be well on your way to 6 figures!
Course FAQ
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The course is set out into 6 weeks, this is the recommended minimum time to complete. The course content never expires and you can go back over the course as much as you like.
I encourage you to take your time and to use this course as a resource as you grow and expand your business. -
Yes! 100% yes! Within the course are all of the steps and processes I went through at the start of Cedar Photography, I built my photography to 6 figures in 6 months.
The earlier you get into the course the better, you will find it easier to brand and set marketing habits that you can build on. In saying this, if you are established and find you are not booking clients and are unhappy with progress, this course will guide you back onto the right path for success.
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This is a go at your own pace online course with a mixture of text and video. Once you have enrolled, you will be able to access the learning portal where you can see the modules and lessons as well as your progress.